Farmer's insurance expanded in South Carolina with an online car insurance policy

Farmers Insurance launched the first car insurance product in South Carolina offered exclusively through a digital, customizable car insurance policy available at Farmersdirect.com.

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This South Carolina Digital Auto Insurance product offers a quick quote and a self-service dashboard. Customers can change car insurance features such as coverages, vehicles, drivers, and more as well as add a range of approvals, such as travel sharing coverage.

South Carolina drivers can manage all aspects of their policies with options on the digital platform that allows customers to quickly secure auto coverage. After answering questions on Farmersdirect.com, clients are offered a quote in less than a minute and guided through a self-service dashboard where they can set up basic car insurance features. Customers will also see all their vehicle information. All available discounts will also be applied automatically to qualified customers before payment.

Customers can chat live via the website and the farmer app for troubleshooting or answering queries.

According to Keith Daly, president of Farmer Insurance Personal Lines, it is a milestone for the company and an opportunity to enter a new market with a digital-first approach, according to Keith Daly, president of Farmer Insurance Personal Lines. He added that it is part of the insurance company's eastern expansion to bring farmers' fires to 48 states.

Farmers insurance who have had a significant presence in the western and southern parts of the United States are speeding up their efforts to expand the availability of landmark products up and down the east coast.

South Carolina marks the eighth state in which farmers have expanded access to branded goods since 2011 with more than a million new policies in effect as a result of its eastern expansion to states such as Florida, Connecticut, Georgia, Maryland, New Jersey, New York, and Pennsylvania.

Farmers Insurance and Farmers are brand names of a group of affiliated farmers insurance companies that provide car, home, and small business farmers insurance and a wide range of other insurance and financing services and products. Peasant Insurance serves more than 5 million families with more than 15 million individual insurance policies nationwide through more than 45,000 exclusive and independent agents and nearly 20,000 employees. The Farmers Insurance Exchange is the largest of the three insurance companies that make up Farmer Insurance.